Community Visioning and Branding

Help define our new Mission!

The City of Mission is starting a process to update its brand and visual identity.

A brand is much more than a logo. It's a way to tell Mission’s story that is authentic, inclusive, and representative of our diverse community.

The visual identity (logo, fonts, colours, images) that forms the visible part of brand will serve as the thumbprint for the brand story. With consistent and thoughtful use, the new unified visual identity will be easily recognizable across all City programs, services, facilities, and information.

We're excited to be building a brand that will be true, compelling, and distinct. We welcome you to be a part of the process! Check back with this page as we add resources and sign-up for updates to keep you in the loop for engagement opportunities.

Find out more about the project in this Backgrounder.

Take the survey

Take part in the Your Mission: Perception Survey below. This short survey will ask you consider your own perception of Mission and what you think people from outside the community perceive us.

Your feedback will be used to inform Mission's story and new visual identity. The survey will be open for participation until Aug. 28.

Help define our new Mission!

The City of Mission is starting a process to update its brand and visual identity.

A brand is much more than a logo. It's a way to tell Mission’s story that is authentic, inclusive, and representative of our diverse community.

The visual identity (logo, fonts, colours, images) that forms the visible part of brand will serve as the thumbprint for the brand story. With consistent and thoughtful use, the new unified visual identity will be easily recognizable across all City programs, services, facilities, and information.

We're excited to be building a brand that will be true, compelling, and distinct. We welcome you to be a part of the process! Check back with this page as we add resources and sign-up for updates to keep you in the loop for engagement opportunities.

Find out more about the project in this Backgrounder.

Take the survey

Take part in the Your Mission: Perception Survey below. This short survey will ask you consider your own perception of Mission and what you think people from outside the community perceive us.

Your feedback will be used to inform Mission's story and new visual identity. The survey will be open for participation until Aug. 28.

  • As we begin to reimagine what our community brand is, we are seeking input from all community members, businesses, or people who are familiar with Mission (i.e. friends/family of residents, former residents, etc). 

    This survey is intended to help us take stock of how we perceive ourselves, how others may see us, and who our ideal audience is when we're communicating about who we are.

    This survey should take less than 10 minutes to complete. Thank you for participating!


    Take Survey
Page last updated: 08 Aug 2022, 09:09 AM